Nikola Sekulovic also known as ‘The Nikola’ is a modern-day jack-of-all-trades. To the eye, he is known for being an activist, style icon, influencer, and international supermodel. However, Nikola Sekulovic was recently highlighted in The New York Times magazine as part of “The LGBTQ+ People in Business” as well as by “PR LGBTQ Week”.
At the end of his international modeling career, Nikola ventured out into PR and marketing. Today, he is currently working as the Marketing and Business Development Director in a busy Beverly Hills boutique Law Firm while influencing and sharing his posh life on social media.
The Nikola is an influencer that wears many heats, no wander The New York Times Daily Called him
“THE INFLUENCER THAT CAN DO IT ALL!”
Once named one of the most beautiful people on the internet shared with us about his influencer career and giving you exclusive look into his IG empire.
How did you start?
– I grow up in modeling and acting, after my modeling career I worked in PR. What initially attracted me to Social Media is direct communication with people! I opened Instagram and the rest is history.
Where do you find inspiration?
-Everyday life! I love my City (West Hollywood) my biggest partner on IG is LA, I’m so happy when people tell me they followed my account before moving to LA, and used it as guide when going out or going to shop.
What do you post about?
– My Life, I am not calculated or fake! Like, right now I am in Croatia and that’s all I post about!
What does your audience relate most to?
-I am a strong independent, successful gay guy! My followers are go-getters and I love hearing their success stories.
What has been your favorite experience as an Influencer:
– I get DM’s from all around the world. Some of my followers are from small countries where is challenging to exist as a gay guy. Reading DM’s how my story helped them makes me proud and happy.
What 3 things does anyone starting as an Influencer need to know?
-1) You will have to work 3x as hard as you think you do. 2) Be consistent. 3) Ask yourself every day: “How can I serve my followers today (by entertaining, educating, or inspiring) making their lives better? (be about the people first!)
What is the best thing about being an influencer?
-Sharing my story with people who can relate. Products & material things are cool, but sharing a real-life story of mine and encouraging someone to keep on hustling toward their goals and dreams is why I do what I do.
What factors do you take into account for what you charge with a post?
-Time commitment, photographer/videographer cost, current engagement rate compared to the market, quantity of content requested, the platforms shared to & length of time it takes to get paid out (ex. 30 days)
What is the best practice for Brands looking to work with Influencers?
-Pick up the phone and call! We can save a lot of time this way.
How do you choose which campaigns you will and will not participate in?
-I ask myself, would this be something I’d be excited about if I weren’t getting paid for it?
Where do you see the future of influencer marketing?
-I strongly believe it will become as common of a profession as becoming a photographer or real estate agent. It will be right alongside those professions where you have to work to make a name for yourself & really take it seriously as any other professional would. Over the next 3-5 years I feel that the pros will separate themselves from the amateurs making it easier for both brands and influencers.
You encounter the negative side of influencing, last year you dealt with a stalker that was following up for months, what is your advice when it comes to safety?
– You have to find a healthy balance, don’t over share! Always be careful and smart.
What is the status of your case? Did you press charges:
-Since this is a legal matter I will not comment on it at this time.