Buket Guler is a very talented and dedicated influencer with hundreds of thousands of followers on her Instagram shopping pages, Shopthetrendy and Pukfashion. She collaborates with well-known international brands and she works with Turkey’s largest ecommerce company, Trendyol, among many others. Her extensive business and social media backgrounds, along with her intuitive vision of what is currently trending and what is going to be trending next month, have enabled her to create strategies for her own company and increase sales for the brands she represents.
What do you personally like in fashion, Buket?
I love street style! I love to mix and match styles all the time. And I also love the 90s. Wow, that’s like 25 to 30 years ago. I see myself as a very good observer so wherever I am I always focus on what people are wearing and make mental notes to be used in my business. I do have to say that lately I have started to invest in classics. I think it’s really important to have a nice blazer, a black dress and an attractive trench coat in your wardrobe. These things truly never go out of style. I could go on and on about all of this.
Well, my favorite casual look would be a high-waisted 90s pair of jeans, a crop top, and either a black blazer or a leather jacket with my favorite sneakers. Can’t go wrong with that.
My formal look is definitely a suit! A nice black or cream suit would be perfect for any occasion.
Being that you seem to always be working, do you take time to relax and if so, how do you do it?
I know people who never take time off and they don’t want to because they are so focused on building their business. I understand that but I do take time to refresh myself by doing something entirely opposite of what I do when I am being in the influencer mode. In my down time, I go work out. I also listen music during my long walks. These things take my mind off of work, at least for a while and then when I am at work I get even more focused, which helps me forget problems for a while. Working too many hours each day can take its toll but when you refocus your mind and shift it to thinking about things other than your business, that’s when relaxation and recreation occurs and it feels good. After that kind of break I am ready to get back to work with a clear mind that is more creative than ever.
Thanks so much for your time and insight Buket, we wish you all the best with your future endeavors!