Fredrik Svensson Von Schreeb is a marketing copywriter at HoneyBook, a software company based in San Francisco that streamlines project tracking and document management. He is responsible for crafting blogs, banners, and ads for websites, as well as all external communications for the company. As a member of the marketing team, he also contributes to the development of marketing strategies.
With years of experience in advertising, Fredrik has worked for renowned international corporations such as Google and Facebook. He is a versatile professional who possesses expertise in various aspects of advertising, including copywriting for Google to optimize search engine results and creating user-friendly brand advertising. He is also skilled in User Experience design (UX) and Search Engine Advertising (SEA) content.
Fredrik has an impressive portfolio of clients that includes prominent companies such as Fetzer Wine, Bonterra Wine, Seaworld, and Discover Boating. As a copywriter, he has collaborated closely with art directors and teams to conceptualize and present ideas to clients. He has written content for a diverse range of media, including TV commercials, radio ads, social media, and billboards.
When asked about his advice for aspiring artists, Fredrik emphasizes the importance of hard work and perseverance. He acknowledges that creative pursuits can be challenging and that it takes several drafts and revisions before a piece of work is truly ready for the public. He also notes that it is common for artists and writers to struggle with feelings of dissatisfaction with their work, but it is important to eventually submit it and move on. Fredrik’s approach has proven successful, as his work is often better received than he initially anticipated.